My Resume

Profile
A recently retired Information Technology, Sales, Marketing and Customer Service professional with many years of experience providing the hands-on skills required to bring to market, support and manage successful business ventures, products and services.
Currently looking for part time, temporary or volunteer opportunities to provide Digital Marketing support, Inside Sales or Customer Support in Online or Retail environments.
Education
  • University Of Toronto (Electrical Engineering)
Career Skills
  • Intermediate Marketing Cloud Admin
  • Expert Marketing Cloud User
  • Expert HTML Email Designer
  • Digital Marketing Campaign Design
  • Project Management Expertise
  • HTML, PHP, CSS & SQL
  • Process & Database Analysis
  • Intermediate Pardot Administrator
  • Expert Pardot User
  • Intermediate Salesforce Administration
  • Shopify Administration
  • Salesforce Workbench, SOQL
  • WordPress & Sitecore CMS
  • msOffice, msAccess , mySQL
 
Career Experience
GEOTAB
2023
Marketing Automation Specialist (Contract)
Responsible for executing ongoing email campaigns and generating customer facing email Journeys using Marketing Cloud with Service Cloud connectivity.
  • Constructed a large automated process which enabled immediate response emails for multiple website forms in 12 different languages with SFDC lead generation
  • Introduced a standard advanced approach using an AmpScript mainline to dynamically insert Content Blocks by ID based on data driven conditions (Ie. Language, region, subscriber type, etc)
  • Built a number of complex journeys with accompanying dynamic content emails using audiences driven by complex SQL and with real time SFDC interaction / updates
  • Constructed generic Content Blocks (Header, Footer, Buttons, Lists, Images, Copy, etc.) for reuse using best in class cross browser / email client compatible HTML
SHOPIFY
2022-23
Marketing Automation Manager (Contract)
Responsible for developing email templates, data workflows and email automations using HTML, CSS, Javascript, template scripting, SQL and other languages/platforms for tasks associated with automated marketing programs
  • Planned, built, and executed industry leading marketing automation programs to Shopify owned audiences using our marketing technology tools
  • Worked closely with key cross functional stakeholders to build scalable marketing automation infrastructure, codebase, and processes across our email templates, data flows, automation and reporting
  • Analyzed and reported on past program performance, and identified areas for testing and improvement
  • Wrote SQL queries to create segments that supported marketing experiments that in turn helped drive lifecycle marketing initiatives
THE SOURCE
2021-22
Marketing Automation Specialist
Responsible for creating & documenting processes, building new Journeys and automations in line with best practices, monitoring & optimizing existing Journeys, and supporting the CRM team’s short & long-term goals.
  • Configure, build, and test journeys and automations based on proposed designs, using Journey Builder. This includes building new journeys and optimizing existing journeys
  • Manage and maintain the complex web of data tables to make data gathering easy and efficient for other stakeholders
  • Provided day-to-day support, maintenance and functionality of our Salesforce Marketing Cloud instance and marketing automations
  • Generate regular and ad hoc reports and dashboards to support business needs and track KPIs
BANK OF MONTREAL
2020
Email Marketing Specialist (Contract)
Responsible for email campaign execution in Marketing Cloud for B2C clients of BMO Harris and BMO Financial.
  • Deployed advanced email strategies, including preferences, segmentation, dynamic content and triggered emails as required.
  • Configure, build, and test journeys and automations based on proposed designs, using Journey Builder. This includes building new journeys and optimizing existing journeys
  • Manage and maintain the complex web of data tables to make data gathering easy and efficient for other stakeholders
MANULIFE
2020
Marketing Cloud Specialist (Contract)
Responsible for the continual evolution of industry leading B2B and B2C email and marketing automation initiatives targeted to insurance advisors and consumers.
  • Designed and implemented complex Data Extensions, HTML/CSS Emails with AMPscript, SQL queries and automations.
  • Generated complex email tracking and analysis reports via SQL queries on DataView tables and in Marketing Cloud analytics.
  • Develop standards, methodologies and processes to establish an efficient, predictable and repeatable operation
  • Manage and maintain the complex web of data tables to make data gathering easy and efficient for other stakeholders
NEWTOPIA
2020
Marketing Cloud Administrator (Contract)
Responsible for the administration and configuration of Marketing Cloud for B2B and B2C Marketing Programs. Designed and constructed complex email Journeys, Cloud Landing Pages, Web Forms, Data Extensions, HTML Emails and SQL automations. Prepared complex campaign analysis reports in Marketing Cloud analytics and via SQL extractions of historical data.
 
MEDCAN HEALTH MANAGEMENT
2019
Salesforce / Pardot Administrator (Contract)
Responsible for email campaign execution in both Marketing Cloud for B2C subscribers and Pardot for B2B subscribers.
  • Built responsive email templates with dynamic content and AMPScript components
  • Connected Marketing Cloud to Salesforce using complex custom views / SQL (Client Appointments, Cases, etc.) and constructed automated subscriber email Journeys.
  • Implemented landing pages in WordPress and Cloud Builder
CANADIAN CANCER SOCIETY
2019
Coodinator Digital Solutions (Contract)
Coordination with revenue development, digital marketing, UX, and product development teams to create and deliver email communications for various audiences, including eblasts, newsletters, and targeted communication. Maintained content on various web properties including cancer.ca and event specific mini-sites.
HOME EQUITY BANK OF CANADA
2018
Salesforce / Pardot Administrator (Contract)
Responsible for Salesforce (SFDC) and Pardot (Marketing Automation) administration and project management for the Reverse Mortgage product line.
  • Introduced Pardot based email nurture campaigns to capture customer exerience feedback and facilitate subsequent advance sales.
  • Converted existing email, notifications, landing pages and marketing materials to new HEB core brand standards.
  • Prime on conversion of existing Classic Salesforce org to Lightning Experience including gap analysis, Lightning Page Layout design, Training and change set administration.
ROTHMAN’S BENSON & HEDGES
2017
Digital Marketing Content Specialist (Contract)
Responsible for Salesforce (SFDC) administration plus the operation, development and administration of Digital Trade & Consumer Engagement strategies.
  • Introduced Pardot based email nurture campaign for Digital Consumer Engagement of reduced risk (IQOS) product clients
  • Finalized design and implemented Salesforce CRM instance for IQOS business development representatives, customer care representatives and sales management.
  • Member of global team introducing new Salesforce enabled Digital Trade Engagement platform using Community Builder capabilities.
MARS METAL COMPANY)
2015-2017
Digital Marketing Coordinator (Contract)
Responsible for Salesforce(SFDC) CRM administration, Search Engine Marketing (Adwords, etc.), Search Engine Optimization (SEO), Social Media Marketing (SMM) program and marketing budget administration. Provided WordPress support for 4 divisional websites.
  • Redesigned and search engine optimized websites for all 4 divisions resulting in increased visitors, high SEO visibility score and increased lead conversion.
  • Designed and implemented advanced customer order engineering forms with product visualization diagrams.
  • Implemented a multi-step customer nurture process (MailChimp) with satisfaction survey, reorder incentive and ongoing sales representative touch points.
  • Designed and implemented advanced automatic lead assignment in SFDC based on territory and product primes.
OWEN MEDIA PARTNERS
2007-2014
Digital Marketing Specialist
Provided Salesforce (SFDC) CRM administration, campaign planning / execution, data migration, sales lead upload and staff training. Digital Marketing Specialist and inside sales support for Financial Post Datagroup product line, providing design and execution of all HTML email campaigns and telemarketing list generation along with production of all marketing materials. Maintained content on all related websites and provided ecommerce administration.